People hire coaches they know, like and trust. They way by which they will know, like and trust you is up to you.
I have tried writing to my FB friends and inviting them to a coaching session with little results.
I have tried writing to strangers on LinkedIn and inviting them. The same.
It's because one of the ingredients was missing.
But when I created a free online program where I shared my knowledge about how to find your purpose people who finished it came to me as clients.
What changed?
They knew, liked and trusted me. There was trust I wasn't just after their money. They saw I genuinely tried to help them. And -- most importantly -- I gave something away freely, as my gift to them without any attachment whether or not they would become a client.
We first need to give something to receive something.
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